Marketing humanitarian space: argument and method in humanitarian persuasion
This paper draws a comparison between the practice of marketing and the practice of humanitarian persuasion. In doing so, it…
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This paper draws a comparison between the practice of marketing and the practice of humanitarian persuasion. In doing so, it has two main objectives. First, it examines the main kinds of arguments that humanitarians can use as they promote and negotiate humanitarian space. Secondly, it draws on marketing practice to set out some key principles and methods of humanitarian persuasion.
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